QuickBooks Connect
Creative director | Creative strategy | 2016 – 2022
QuickBooks Connect is a global event series that brings together accounting professionals, QuickBooks platform partners, and the ecosystem that surrounds them. The event aims to provide opportunities to learn, be inspired, and build relationships to power their community’s collective growth.
Lead for 7+ years as creative lead on account, largely focused on annual US flagship event
Collaborated as extension of the Intuit in-house creative team, within a long-term, full- service event experience and production partner
Creative scope included the following, new each year:
Visual identities that fit snuggly within the QuickBooks brand
Event theme and strategy, extended throughout the full experience
Custom exhibit hall and sponsorship packages
Custom activations and social media drivers
Evening event concept and decor development
Unique networking experiences and environments
Stage design
Programming and content development
Signage + branding
Website content development
Extensions related to event tech (e.g. NFC-enabled badges, VR/AR/MR, etc.)
Images and video courtesy of Agency EA
