INBOUND
Creative director | 2022 –2023
INBOUND is an annual event, powered by HubSpot, that unites thought leaders from over 160 countries across marketing, sales, customer success, and revenue operations. Hosted in the Boston Convention and Exhibition Center, it gathers 10,000+ attendees for a creatively-driven, one-of-a-kind show.
Directed a cross-discipline creative team to concept and design the overall onsite experience
Collaborated with in-house production team and contracted vendor partners to execute fully custom environments using printed, digital, and fabricated mediums
Creative scope included the following, new each year:
Visual identity
Presentation template design
Event theme and strategy, extended throughout the full experience
Large-scale custom sponsored activations
Evening event experience
Floor plan development
Experiential activations concept and development
Branded exhibition footprints for HubSpot and HubSpot community groups
Stage design
Stage content design
Signage + branding
Images and video courtesy of Agency EA
