Grand Cycling Classic

Copywriter | 2012

The Herman Miller Grand Cycling Classic is unreal –  gaggles of intense pro cyclists negotiating tight turns atop the red bricks of downtown Grand Rapids. Pileups are certain, but don’t dissuade competitors in the USA Cycling Men's Pro Criterium National Championship from riding their hardest. Brand campaign, heavy on outdoor and merch, drove awareness and attendance for the public.

Images courtesy of Hanon McKendry